LEGENDARY LEATHER AND
FETISH EVENTS THAT GIVE BACK.
FOLSOM STREET is a 501c3 nonprofit organization that has been creating unparallelled leather, kink, and alternative sexuality events centering consent and self expression since 1984. We value sexual liberation, racial and gender equity, and service to the community. In addition to our year-round Community Center in SOMA, we produce the second largest single outdoor event in Northern California and the WORLD’s largest showcase of products, arts, crafts, and performance featuring the rich and diverse alt-sex communities. Our events and center reach more than 265,000 people yearly, and last year’s Folsom Street Fair spanned 14 blocks with more than 200,000 attendees. We only accept sponsorship from brands that speak to our communities, making your sponsorship tailor-made!
ANNUALLY, FOLSOM STREET’S EVENTS REACH ABOUT 265K PEOPLE, BRINGING VISITORS TO SOMA AND SAN FRANCISCO FROM AROUND THE WORLD, PRODUCING $250,000,000+ IN TOURISM DOLLARS!
FOLSOM STREET
HAS SUPPORTED:SHANTI PROJECT
SF GAY MEN’S CHORUS
CASTRO COUNTRY CLUB
HOSPITALITY HOUSE
SISTERS OF PERPETUAL INDULGENCE
ALRP
PRC
FRAMELINE
GAY ASIAN PACIFIC ALLIANCE
CHEER SF
LEAGUE OF WOMEN VOTERS OF SF
BERKELEY ALL BLUES WOMEN’S RUGBY
SOL SISTERS
QUEENS OF THE CASTRO
SF INFERNO SOFTBALL
IMPERIAL COUNCIL OF SF
SF TSUNAMI WATER POLO CLUB
AND SO MANY MORE!
VISITORS at our yearly events give a big boost to local businesses such as bars, cafes, retail stores, and restaurants, as well as local leather, sexuality focused, and LGBTQ2S+ businesses. As we’ve grown over the years we have created and maintained an exceptional level of community engagement and volunteer support. Our return to pre-COVID attendance in 2023, along with our Community Center has allowed us to reach an even larger audience than in years past.
MEANINGFUL, DIVERSE, AND EQUITABLE ENGAGEMENT BUILDS AND SUPPORTS OUR COMMUNITY.
Our events raise funds to support both the year-round space for our communities to gather, and our partnership with other nonprofits serving our community. We have raised more than $8 million since our inception in 1984. We’ve built relationships with hundreds of nonprofits and are transforming the way that we engage and work collectively.
The services we offer since founding our center in 2021 include ongoing educational, social, arts and cultural events, serving groups and organizations that otherwise are being priced out of San Francisco. Each partnership is selected for the greatest positive impact.
EXPOSE YOUR BRAND TO A UNIQUE, DIVERSE, MASSIVE AUDIENCE OF SEX POSITIVE ADULTS!
OPPORTUNITIES FOR BRAND EXPOSURE
SOCIAL MEDIA
Folsom Street has a robust following on Facebook, Instagram, and Twitter. We
reach more than 82,000 followers!
WEBSITE
Your logo will appear in the sponsors section of the Folsom Street site. Our website gets more than 3.5 million pageviews a year!
E-BLASTS
22,000+ Folsom Street subscribers see your company’s text link and copy. Custom email is available for presenting sponsors!
POSTERS
Your logo will appear on all marketing posters. Each of our large events will have a run of 200+ posters.
PALM CARDS
Your logo will appear on 3,000 or more promotional cards for our September fair!
PROGRAM GUIDE
Each year Folsom Street produces an original program guide in collaboration with THE FIGHT Magazine. More than 12,000 copies of the magazine are distributed across California, in the Bay Area, and at the fair!
BANNERS
Your logo will appear prominently on large fair banners and your banners will be hung at our entrances!
BOOTH SPACE
At each fair, presenting sponsors will have one booth space to promote services, market products, and connect with customers and community members.
CENTER
Get featured on our sponsor wall at the Folsom Street Community Center in SOMA. Your sponsorship will be noticed by the thousands of attendees at events all year long!
ADDITIONAL
Announcements of presenting sponsorship will be made from the seven community stages and activations at Folsom Street Fair to all attendees!
SPONSORSHIP PACKAGES
$15,000+
• LISTED AS PRESENTING
• Booth at fair(s)
• Full page in fair guide
• Banners hung at fairs
• Featured posts
• Logo on website
• Premium ad on website
• Featured e-blast
• Logo on print media
• Logo on event banners
• Logo on Center wall
• Reach out for other benefits!
$8,000-15,000
• Banners hung at fairs
• 1/2 page in fair guide
• Featured posts
• Logo on website
• Premium ad in e-blast
• Logo on event banner
• Logo on Center wall
• Reach out for other benefits!
$1,500-5,000
• NONPROFIT OR
COMMUNITY GROUP
• Banners hung at fairs
• Logo on website
• Logo on Center wall
• Reach out for other benefits!
$5,000-8,000
• Banners hung at fairs
• Sharing your posts
• Logo on website
• Logo on event banner
• Logo on Center wall
• Reach out for other benefits!
SINCE 1984 FOLSOM STREET’S EXPERIENCES ARE UNPARALLELED WORLDWIDE.
Our legacy in the community, in the city of San Francisco and worldwide, is why we have been able to survive, thrive, and bring our events back stronger than ever. The support from our sponsors is why we’ve been able to establish a YEAR ROUND space for our organization to serve the community and to stay strongly rooted. Celebrating 41 years this year, our annual fair will be legendary as usual! Keep San Francisco - and the whole world - kinky and proud by sponsoring Up Your Alley 2024, Folsom Street Fair 2024, the Folsom Street Community Center, and all the work of the Folsom Street nonprofit.
